contextual targeting…

i wake up this morning and openup facebook and this is the ad that i see on my welcome page..

contextual tgt.jpg

smart marketing use of contextual targeting.. how might have this been possible and why is this smart? Facebook uses behavioral targeting to see what groups I’m visiting and part of. Based on that I’m shown ads which might be able to connect with me better. Well its not all perfect. I’m part of the Yahoo! alumni group cause i quit the company to come to bschool last August. But there must other Yahoo!s out there who would be potentially joining this group after the recent news. Talented, possibly with their pockets full of cash, having cashed in on their option plans and Espp, wanting to start a business. So keep a lookout for a business with seed funding from these guys, there might be a Yahoo! behind it :)

This entry was posted in rambling. Bookmark the permalink.

Leave a Reply