Google doing what it does best, disruption

Industry: Online web traffic measurement
Current players: Comscore, Nielson Netratings, Hitwise
Google’s entry: a new measurement model based on server traffic (as done by Hitwise) as against using panel based data.
Sucker punch aka competitive advantage: a FREE service. Also a lot of webtraffic flows through Google’s servers.
Related news: Google plans to monitor ISP throttling. Hows that related? This is a key barrier that needs to be solved if realistic server based measurement needs to be done.

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